I am a Seattle-based experience architect with 15 years of UX and product design expertise in the tech industry, and over 25 years in multi-disciplinary art & design.
My competencies range across design strategy, information architecture, user journey mapping, systems thinking, visual/interaction design, stakeholder alignment, service design, prototyping, design systems, and more. I am dedicated to enhancing user experiences through strategic research and innovative design, delivering seamless and engaging interactions across desktop and mobile form factors. I am committed to crafting intuitive solutions that align with user needs and business goals, creating impactful user-centered solutions that bring compelling narratives to life in support of the user journey.
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Experience
Salesforce
Experience Architect
Seattle, WA
Nov 2021 – Present
- As a Senior UX Consultant and Experience Architect, I lead experience design and strategy efforts as a consultant and architect, ensuring alignment with business objectives and user needs with an emphasis on Design Thinking principles to drive innovation and create impactful, user-centric solutions that elevate the overall user experience.
- Guide and collaborate with project teams and customers to create successful outcomes, emphasizing design excellence, strategic vision, and client engagement. Lead UX research and design efforts across a full range of products and solutions, supporting prototyping and proofs of concept.
- Conduct comprehensive user research using interviews, workshops, and other methods. Synthesize findings to understand user behaviors, needs, and motivations. Create personas, narratives, and themes to drive decision-making. Develop experience models and journey maps to visualize user interactions throughout the customer journey.
Sincro
UX Design Technologist
Seattle, WA
Oct 2013 – Mar 2021
- Led AXE operational design team in UX/UI, visual design, front-end engineering, and full-stack development.
- Managed design, user research, and strategy from discovery to implementation.
- Improved cross-functional communication and collaboration with new internal messaging, product feedback, and automation solutions.
- Directed visual design and brand identity, aligning with parent brand guidelines.
- Brought abstract concepts to life through illustrations, prototypes, wireframes, and iterative designs.
- Communicated big-picture perspectives to stakeholders for unified solutions.
- Enhanced product features through research, user feedback, and usability testing.
CDK Global
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User Experience Designer
Seattle, WA
Oct 2013 – Apr 2020
- Established the Associate Experience Engineering Team (AXE) and served in multidisciplinary role as UX Lead, Developer, and Product Designer.
- Acted as Product Owner and Principal Designer of the AXE Suite of enterprise applications.
- Continued role and responsibilities following company divestiture from CDK GLOBAL to SINCRO.
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Web Design Specialist
Seattle, WA
May 2011 – Oct 2013
- Maintained, created, and redesigned client websites.
- Collaborated with account managers and technical support teams.
- Mentored and coached team members, served as a cross-team liaison, and acted as a website subject matter expert.
- Led the Bug Team, overseeing bug reporting, escalation, and usability testing of proprietary website products.
- Established best practice guidelines for bug and feedback reporting.
- Developed an experimental enterprise social network using gamification mechanics to enhance engagement, featuring live goals, productivity metrics, and interactive elements.
- Collaborated with program managers, executive leaders, and stakeholders as a technical resource and subject matter expert on multiple product launches and initiatives.
- Redesigned and migrated client websites onto a proprietary platform.
- Utilized front-end technologies including HTML, JavaScript, CSS, and Adobe Creative Suite for custom content creation.
CSUSB Office of Public Affairs
Graphic Designer
San Bernardino, CA
Jan 2009 – Jun 2009
- Designed printed materials and signage for campus-wide distribution.
- Developed marketing collateral, including displays and packaging, to enhance university branding.
- Created branding and sub-identities for various university groups and organizations.
- Designed web content and wrote copy for online publications.
- Collaborated in the early stages of the CSUSB Athletics brand identity redesign.
Nicholas Cristo Creative
Principal Designer
California / Seattle, WA
2006 – 2016
- Crafted custom websites and landing pages using HTML, CSS, PHP, JavaScript, and Flash.
- Developed brand identities and logos for small businesses and local clients.
- Designed printed materials and executed graphic marketing campaigns to enhance client visibility.
